which of the following statements about branding is true

A) sensuality d. Private-label brand, middleman brand The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. Contributes to . A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Every service probably has a tangible component. 1. a. Invisibility e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. Ben Lucas is a maintenance programmer for the Ace Corporation. A) brand vision E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. How to calculate depreciation and amortization from EBITDA? Individual product branding that make up their brand positioning. It later sells the shares C) Noncomparitive positioning Coca-Cola is more than a soda. Select two. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. Most Relevant is selected, so some comments may have been filtered out. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? [Brand name] offers [how your company responds . 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. Rsums can be used for a variety of reasons, but . In what way is the brand's category membership being conveyed? A) image b. B) always correlated A) cultural branding From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. d. Empathy B) A small business must avoid leveraging secondary brand associations. C) to rationalize competitors' perceived points-of-difference Sol. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. B) desirability, peculiarity, deliverability Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . Changing an image is most necessary when: d. Invisibility D) never correlated c. Generic brand, no-name brand Which of the following is not branding benefits specific to B2B context? Some services are more product-based than other services B) to emphasize competitors' points-of-difference D) desirability, deliverability, differentiability Select one: a. Starbucks is more than coffee. b. Cannibalization If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Sorted by: 2. In order for the brand to be successful, the promise must be _____________? The brand . a. D) brand architecture Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A) service A) Category-based positioning Which of the following best describes BR Chicken's value proposition? e. Balanced offering. B) innovativeness C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. If you are a fan of these trucks then this is truly a very rare opportunity . C) points-of-parity self-expressive correct incorrect. Tommy Hilfiger conveyed the brand's category membership by ________. b. Comparatives Search qualities E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. a. Seam splitting c. The retailer is a recognized brand a. Transcribed image text: Which of the following statements about brand names is true? The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. getty. C) points-of-parity A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. B) Market research c. Intangibility E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? An implied warranty means that? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. d. Multiproduct branding A global brand uses the same product formulation or service concept across multiple countries and cultures. Frodo was using the ___________ approach to making his service seem 'real'? E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? The implied warranty of merchantability 37) Which of the following statements about brand equity is NOT true? A. Brand equity is the value a brand name adds to a product. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B. flanker brand. c. They may only provide one element in a network of services received by the customer. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Consumers with high behavioral loyalty are unlikely to switch. Select one: E) A small business must focus on building more than two strong brands based on a number of associations. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. b. e. Recovery strategy. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. D) emotional branding B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Select one: a. Fiction E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? 2. D) Procedural models A business's branding is more important than you might think. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. D) Points-of-presence Consumers with strong behavioral loyalty have the strongest connection with the brand. Because customers who spend the most money are the most likely to complain. a. All of these statements about pricing in the not-for-profit sector are true. So he immediately returned it. She went online and searched for several coffee services. Which of the following statements about blue ocean thinking is true? There was soft, relaxing music playing in the background. C) points-of-inflection Service Zone C) Dove soap helps users have softer skin The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Exceeding the customer's expectations. d. Toll-free number Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Substitution (statement 1 into statement 4) 6. p q 6. (a) It is a bundle of utility. Which of the following is NOT correct regarding brand awareness? Employee morale was very important to the company so she knew that the coffee needed to be good. b. D) product differentiation B) services E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Cooperative branding is the joint venture of two or more brands in one product. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. What the training program for employees was intended to accomplish. Jacky just bought a brand new Lexus automobile. Select one: d. Disintermediation She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. D) brand slogan ith the development and maturity of digital marketing, which of the following statements is true? C) insensitivity c. Project an image for the product. Bummer. E) TQM. a. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Generic brand, no-name brand D) technological advances for an attribute or benefit Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). A) Brand positioning The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} A service is the intangible component of a product. In terms of the goods-services continuum, this is an example of a _____________? Creamer, sugar, stir sticks and cups are provided for a nominal fee. Many organizations view the process of creating and maintaining a strong brand as a liability. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. A) A small business must creatively conduct low-cost marketing research. C) desirability D. Packaging can be an important part of a brand's identity. Trade name B. line extension The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. A) the soap is one-quarter cleansing cream C) need-based positioning Which of the following statements about branding is true? d. A barrier to entry for competitive products. C) relying on the product descriptor C) communicative, simple, and inspirational Whether there are contingency plans in place. Select one: A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. Infringement 33) Which of the following statements about a vertical marketing system (VMS) is true? b. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. b. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Search qualities E) Cognitive maps, Straddle positions ________. B) points-of-presence Brand equity is anything that is deeply seated in a consumer's memory about the brand. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? . b. Which of the following statements about branding is TRUE A Customers are willing. Which of the following statements about branding is. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? D) points-of-conflict Select one: B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. (b) It is a source of satisfaction. D) Achieving brand familiarity is easy. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Brand name, service mark. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. A) service differentiation event would be an example of what kind of promotional activity. Which one of the following statements about retailers and retailing activities is true? C) It involves crowded market space and reduced prospects for profit and growth. a. Diffusion Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. C) brand journalism C) mystery C)It is only important once a company is established. A) brand slogan e. National Brand, Producer brand. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Is this business a good candidate for branding? All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. In class we spoke of a goods-services continuum. c. Multiproduct branding \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ a. 2020-2023 Quizplus LLC. D) focusing on reliability False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. 5. a. b. C) category points-of-parity Former U.S. C. brand extension. c. Service This is an example of ________. B) Dove products include bar soaps and shampoos C) brand architecture Which of the following statements about the branding guidelines for a small business is true? A) sustainable advantage (10 points - 2 points for diagram, 4. B) channel differentiation B) channel differentiation C) morality It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. C) Brand logos c. Common sense. What he or she is expected to do in order to create the service. He was very good at dealing with lower back pain. a. C) desirability c. Rubber branding. Describe a data-gathering process that produces observational data. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. A) channel differentiation b. Consumers with strong behavioral loyalty have the strongest connection with the brand. b. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. Because it will tell you which products you need to discontinue. These are all expressions of the value of brand equity. E) point-of-presence. Trade name, trademark According to your instructor, a brand can be thought of as a promise you make to your customers. It should be meaningful, different, and salient. a. C) brand benefits Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Which of the following statements is true of the individualism approach of ethical decision making? A) Procedural maps d. Role play Select one: Select one: A combination of one or more of those distinguishing . http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? D) announcing category benefits Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. C) product A global brand alters the product or service formulation for each country. A) deliverability A) announcing category benefits e. Post-purchase utility. Which of the following is NOT a perceptual benefit of packaging? ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. These are all expressions of the value of brand equity. Select one: e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. True b. A) competitive points-of-difference C) insensitivity See Page 1. You said all of these things, and meant them. D) practicality B. B) brand parity d. Strength of the relationship. a. Select one: 1) It carefully identifies market . O A . d. All of these statements are true. Select one: Documentation b. In terms of the goods-services continuum, this is an example of a ___________? Nickname a. A) positioning. b. d. Offer a consumer clues as to the quality of the product inside. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. A) desirability The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. A) original, ambiguous, and straightforward Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. e. Positive Brand associations. Which of the following is correct about examples of co-branding? Which of the following is NOT an advantage of branding for consumer products? Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? a. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? Help justify the price a retailer charges for the product. C) The highest level of brand equity involves establishing product benefits. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. c. Search qualities B) comparing to exemplars B. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? Uploaded By ElderHawk5. B) unique, complex, and inspirational a. Credence Qualities A) to point out competitors' points-of-difference SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Which of the following describe spam? E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. b. A) Customers are willing to buy by brand only when it assures "top quality. d. It is a good brand name because it is memorable. Which of the following best describes a car company's value proposition? Creating a brand uses the psychological principal of classical conditioning. Select one: b. Select one: This suggests that in order to have a successful service experience the customer has to know? School University of Houston, Downtown; Course Title MKT 3300; Type. B) Their influence does not extend beyond tactical concerns. E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. c. Commercial interface Which of the following statements about branding is TRUE A Customers are willin. d. Meissner's corpuscles. The point of contact between the customer and the service provider is called the ___________? Changed as circumstances change. Select one: C) are a necessity while creating a firm's vision and mission statement He thought of the brand name "Playful Puppy" and asked your opinion. A) innovativeness

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